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Adobe AD0-E408 Exam Syllabus Topics:

Adobe Target Business Practitioner Professional Sample Questions:

1. What are key steps when creating an A/B Test in Adobe Target? (Select two.)

A) Run the test without QA
B) Configure variations of the page elements
C) Define the activity name and audience
D) Use default metrics for the test

2. If a visitor does not see the Auto-Target activity and converts, does the conversion count in the activity report?

A) Yes, all conversions from that visitor are attributed to the Auto-Target activity.
B) No, only visitors who qualify for and view the Auto-Target activity are counted in reporting.
C) Conversions are counted, but they are assigned to a separate "unseen conversions" metric within the activity.
D) Only if the visitor sees the activity within the same session, the conversion is counted.

3. How can analytics reporting sources impact optimization activities? (Select two.)

A) They define data collection accuracy.
B) They provide visualization options.
C) They affect test variations.
D) They influence sample size calculation.

4. What factors should be considered when determining the winning variation in an A/B Test?
(Select two.)

A) Confidence level
B) Total campaign duration
C) Lift percentage
D) Page views per visitor

5. An Adobe Target Business Practitioner is tasked with implementing an Exit Intent Pop-Up on a specific website page using Adobe Target. The objective is to measure user interactions effectively by combining the number of users who click on the pop-up and also view a success page. How can the Business Practitioner create the success metric so that both the click on the pop-up and the subsequent view of a specific page are part of a single conversion goal, considering Adobe Analytics will be used as a reporting source?

A) Set up two separate conversion goals in Adobe Target, one for "clicked element" and another for
"viewed page."
B) Implement a custom JavaScript function through Adobe Target to manually track clicks and views on the pop-up and success page.
C) Create a Calculated Metric based on "clicked element & viewed page" in Adobe Analytics and then utilize it as a goal in Adobe Target.
D) Utilize Adobe Target's out-of-the-box metrics without customization for a combined conversion goal.

Solutions: