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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which scenario is a valid interaction studio use case?

A) Recommendations in email which are personalized at open time
B) Recommendations in email which are personalised at send time
C) Behavioural targeting with 3rd party audience data
D) Machine learning driven insights within a customer database

2. ETL feeds must follow explicit specifications and require which type of file format?

A) Binary
B) CSV
C) Text
D) JSON

3. What are Marketing Cloud Personalization's machine learning powered algorithms called?

A) Einstein Recipes
B) Data Science Workbench
C) Machine Learning Tools
D) Einstein Decisions

4. How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?

A) Immediately
B) Hourly
C) Every 15 minutes
D) Daily

5. What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A) Templates
B) Recipes
C) Campaigns
D) Audiences

Solutions: