LenoxSoft recently enabled Pardot Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.
Which Campaign Influence Attribution model should they reference to understand this?

• A. Even Attribution Model
• B. Salesforce Model
• C. First Touch Model
• D. Last Touch Model

LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

• A. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
• B. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
• C. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
• D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3

What would an Administrator set up to have a document automatically download after a successful form completion?

• A. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
• B. Include a link to the content in the Thank You Content of the form.
• C. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
• D. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."

LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

• A. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
• B. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
• C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6

How many scheduled Engagement Programs is it possible to have

• A. 5
• B. 10
• C. 15
• D. 3