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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company's website. The process does not have access to SFTP.
How should the automation be configured to run?

A. Trigger the automation via API.
B. Schedule the automation to run hourly.
C. Use a File Drop starting source.

Question 2

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A. Einstain Engagement Activities
B. A/B Testing
C. Path Optimizer

Question 3

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A. Configure Content Blocks to only be usable within approved templates.
B. Under user permissions, select limited template access.
C. Configure restrictions within a Content Area for approval block types

Question 4

Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A. Campaign Email Tracking Report
B. Datorama pivot Table
C. Tracking Data Extract file transfer

Question 5

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

A. Exits
B. Goals
C. Decision Splits

Solutions: