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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B) The client shares the audience with you. This will generate an email notification that includes the audience composition.
C) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
D) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.

2. On an average, at what rate does data decay?

A) 12% per month
B) 20% per week
C) 2% per year
D) 2% per month

3. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Exact number of users that will be classified into each category
B) Offline file structure and content
C) Total volume of categories that they anticipate in their taxonomy
D) Granularity of taxonomy categories

4. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) User Data API
B) Taxonomy API
C) Pixel URL API
D) Ping API
E) Audiences API

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Horizontal regional empowerment
C) Full agency control
D) Global DMP nerve center
E) Global template with local nuances

Solutions: