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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Media targeting | cost-per-stamp
B) Dynamic creative optimization | flat fee
C) Search | % of spend
D) Social | real-time bidding
E) Site optimization | flat fee
F) Email | auction

2. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The IDs Delivered section was not configured.
B) The campaign priority was not set.
C) The campaign did not have a set end date.
D) The campaign did not have labels associated with it.
E) The campaign status was set to Idle.

3. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Configure custom parameters to deliver data to the media execution partner
B) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
C) Manually enter the pixel required for sending campaign data to the partner.
D) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
E) Create a Dynamic Synchronous container to support the transfer of data.

4. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Deploy the JSON Return Tag.
B) Select JSON Result in the Container Settings.
C) Add phint ret=js to the CoreTag.
D) Select JSON Return Tag in the Campaign Settings.

5. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect only personally-identifiable information, to correlate it within the DMP.
B) Collect and store only online interactions, as the DMP is an online platform.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect all data, regardless of granularity, to manage it within the DMP.

Solutions: