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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. What should be used to create a customer segment of users who made purchases within the last 90 days?
Response:

A) Event Filter by Date Range
B) Calculated Metric Based Filter
C) Dynamic Segment Rule
D) Profile Attribute Assignment

2. The marketing team of an insurance business wants to review their weekly performance every Monday. They need a workspace project with data for past week from Monday to Sunday for reporting.
As a CJA Business Practitioner, how will you create a custom calendar date range to address this requirement, considering the week starts from Sunday as per default data view calendar settings?
Response:

A) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' minus 6 days and End as 'Start of current week' plus 1 day
B) In the calendar control check 'Use rolling dates' option and choose Start as 'Start of current week' plus 1 day and End as 'Start of current week' plus 8 days
C) Select a custom range and manually adjust the start and end dates every week
D) In the calendar control select 'Last 7 days' from the Preset dropdown and then uncheck 'Use rolling dates' option with rolling weekly value

3. Your sales team requested daily product sales reports segmented by regions. After setting up automated reports, they receive reports without regional breakdowns. Upon review, you find that the "Region" filter was not applied. What should you do next?
Response:

A) Update the calculated metrics definition.
B) Apply the "Region" filter and reschedule the report.
C) Enable advanced data processing for regional segmentation.
D) Increase the report delivery frequency.

4. Which features enable data filtering and segmentation in Adobe CJA?
(Select two.)
Response:

A) Data Transfer Rules
B) Event Flags
C) Segments
D) Calculated Metrics

5. Your manager requests a report showing the overlap between customers visiting both the mobile app and the website. After generating the report, you notice that customer overlap is missing. What should you do next?
Response:

A) Reprocess the data ingestion rules.
B) Use the Segment Overlap feature.
C) Enable identity resolution using the customer email address.
D) Apply a calculated metric for cross-channel activity.

Solutions: