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Adobe Marketo Engage Architect Master Sample Questions:

1. A client's campaigns are slowing down due to high Smart List activity.
What solution should be implemented?

A) Consolidate all campaigns into one large Smart Campaign
B) Schedule campaigns during non-peak hours
C) Replace Smart Lists with Static Lists
D) Optimize Smart Lists with targeted filters

2. A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

A) If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.
B) Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.
C) Leads that are recycled cannot re-enter the Revenue Cycle Model stages
D) When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.

3. What factors must be considered when allocating resources for a Marketo project? (Choose two)

A) Team bandwidth
B) Campaign complexity
C) Marketing content formats
D) Email deliverability rates

4. Unicorn reaches its Salesforce API limit daily, which causes a backlog of issues in each system. The workflow of the employees who have to use them is also heavily affected by this issue. It takes hours to days for the correct data to come into Adobe Marketo Engage and Salesforce, but it's important for new leads to be synced after creation as soon as possible. The IT team has reviewed which applications are using the API and suspect Marketo Engage is the culprit.
Before raising their API limit, which two tasks should an architect perform to resolve this issue? (Choose two.)

A) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps into batch campaigns that run daily to reduce load.
B) Change any additional Smart Campaigns with the 'Sync to SFDC' workflow steps to Request Campaign that runs daily to reduce load.
C) Change any third-party form integrations into Marketo Engage or Salesforce forms to cut down on additional API usage.
D) Change from using 'Add to Salesforce Campaign' smart campaign workflow step, and instead, use the native 'Marketo Program/Campaign' sync setup.
E) Remove any additional 'Sync to SFDC' Workflow steps in Smart Campaigns other than the dedicated ones managing the sync.

5. Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?

A) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
B) Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
C) Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
D) Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on

Solutions: