Microsoft MB-220 Practice Exam - 145 Unique Questions [Q23-Q44]

Microsoft MB-220 Practice Exam - 145 Unique Questions

Latest Questions MB-220 Guide to Prepare Free Practice Tests

Microsoft MB-220 certification exam is designed for professionals who want to demonstrate their expertise in Microsoft Dynamics 365 Marketing. Microsoft Dynamics 365 Marketing Functional Consultant certification is intended for functional consultants who have experience in implementing and configuring marketing solutions in Microsoft Dynamics 365. MB-220 exam measures the candidate's ability to design and implement marketing solutions, manage customer data, create and manage segments, and monitor and analyze marketing performance.

Microsoft MB-220 certification exam is an essential measure of knowledge for those looking to become a Microsoft Dynamics 365 Marketing Functional Consultant. Microsoft Dynamics 365 Marketing Functional Consultant certification exam is designed to test the skills, expertise, and understanding of Microsoft Dynamics 365 Marketing implementation and configuration, as well as ongoing operational support. With MB-220 certification, individuals can prove their knowledge and ability to evaluate and maintain Dynamics 365 Marketing applications and solutions while meeting clients' needs.

NEW QUESTION # 23

You are a Dynamics administrator that is setting up Dynamics for Marketing for your organization.
You need to configure Dynamics for Marketing to work with your webinar provider and create a webinar event.
Which four steps should you take, in sequence, to complete your task? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/events-settings
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-webinar

NEW QUESTION # 24
Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?

A. on your organization's private website, with the login information needed to access it
B. on any publicly-available website, with the URL listed in the Landing Page Configuration Set
C. on your organization's website, with the URL listed on the Default Configuration Set
D. on any publicly-available website, with the URL listed in the Event Management Settings

Answer: B

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings

NEW QUESTION # 25
You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits?
(Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. the total number of surveys that your company has sent this month and the total number of surveys remaining in the month
B. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription
C. the total number of emails that your company has sent this month and the total number of emails remaining in the month
D. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
E. the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription

Answer: B,C,E

Explanation:
Section: Topic 1, Configure marketing applications
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/quota-management

NEW QUESTION # 26
You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Follow Email must be set to "Allow".
B. Bulk Email must be set to "Allow".
C. The lead must be associated with an account record.
D. The lead must be associated with a contact record.

Answer: B,D

NEW QUESTION # 27
Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old
who live in Europe.
How should you define who receives this Customer Journey?

A. Create a Dynamic segment.
B. Edit the contacts in database.
C. Create a Static segment.
D. Create a Segment Type.

Answer: A

NEW QUESTION # 28
Note: This question is part of a series of questions that present the same scenario. Each question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers
whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score
(NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You add the NPS question as a metric in the survey results report.
Does this solution meet the goal?

A. Yes
B. No

Answer: B

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics

NEW QUESTION # 29

You need to create a Global Customer Survey to capture the responses from your customers.
You need to make sure that Contoso's focused customers have the option to choose their preferred language
while responding. You also need to automate customer journey actions based on the Customer Survey
Response data.
Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate
actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation
Graphical user interface, text, application, email Description automatically generated

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/customer-voice

NEW QUESTION # 30

Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged
as Sales Ready.
To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once,
or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation
Graphical user interface, text, application, email Description automatically generated

NEW QUESTION # 31
You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to
enter.
Which field should hold this "ghost text"?

A. Prefill
B. Default Value
C. Placeholder
D. Label

Answer: C

NEW QUESTION # 32
Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?

A. Profile Segment
B. Customer Insight Segment
C. Landing Page Segment
D. Interaction Segment

Answer: D

Explanation:
Section: Topic 2, Manage segments and lists
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists- subscriptions

NEW QUESTION # 33
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
B. Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.
C. Survey insights measured over all respondents will be available on the Survey Insights form.
D. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
E. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.

Answer: A,D,E

NEW QUESTION # 34
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates.
Does this meet the goal?

A. Yes
B. No

Answer: B

NEW QUESTION # 35
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved.
Does this meet the goal?

A. No
B. Yes

Answer: B

Explanation:
Section: Topic 1, Configure marketing applications

NEW QUESTION # 36
Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.
Once enabled, where will the full text of your privacy policy be stored?

A. on your organization's private website, with the login information needed to access it
B. on any publicly-available website, with the URL listed in the Landing Page Configuration Set
C. on your organization's website, with the URL listed on the Default Configuration Set
D. on any publicly-available website, with the URL listed in the Event Management Settings

Answer: B

Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-settings

NEW QUESTION # 37
You are creating a customer journey.
You want to control the actions based on choices the contact makes and control the speed at which those actions happen.
Which three types of tiles are available to control the flow to meet your needs? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. Splitter
B. Internal action item
C. Scheduler
D. Decision point
E. Trigger

Answer: C,D,E

Explanation:
Section: Topic 6, Manage customer journeys

NEW QUESTION # 38
Drag and Drop Question
You are a content creator and you often need to add dynamic content to your emails.
You need to be able to know which data source to use to add various types of content available using assist-edit.
Which data source should you use to add the content types listed? To answer, drag the appropriate data source to the appropriate content type. Each data source may be used once, more than once and not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email- content

NEW QUESTION # 39
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that traditional Emails are hosted on the Dynamics 365 server.
Does this meet the goal?

A. Yes
B. No

Answer: B

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare- marketing-emails

NEW QUESTION # 40
You need to create a subscription marketing list to manage a monthly newsletter subscription.
Which two actions can you use to create the list? Each correct answer presents a complete solution.

A. In the Dynamics 365 Survey app module, navigate to Marketing. Then, under Customers, add the list.
B. In Dynamics 365 for Marketing, navigate to Marketing Lists and add the list.
C. In Dynamics 365 for Marketing, define a segment as a subscription marketing list,
D. In the Dynamics 365 Custom app module, navigate to Marketing. Then, under Customers, add the list.

Answer: A,D

NEW QUESTION # 41
You are the administrator for your company's Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.
You want to establish monitoring for the critical components that drive additional subscription costs.
Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

A. the total number of surveys that your company has sent this month and the total number of surveys
remaining in the month
B. the total number of marketing contacts that you can have in your database according to your current
Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription
C. the total number of emails that your company has sent this month and the total number of emails remaining in the month
D. the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
E. the total number of marketing contacts that you can have in your database according to your current
Dynamics 365 for Marketing subscription

Answer: B,C,E

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/quota-management

NEW QUESTION # 42
In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare's business objectives.
In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.

A. Invoices
B. Cases
C. Work Orders
D. Differentiator

Answer: B,D

Explanation:
Topic 1, Case study ProseWare inc
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
Overview. General overview
ProseWare, Inc.'s marketing departments are split into these business units:

The three geographical business units have business unit-level data access.
* The Marketing Oversight and Marketing Administration business units have organizational-level data access.
* The Licensing business unit has user-level data access.
General working hours for ProseWare, Inc. is 9am to 6pm, Monday through Friday, local time for each office.
You are a Marketing Professional at ProseWare, Inc., Ltd. for the Dynamics 365 Marketing system.
* Part of your role is to function as one of the Marketing Administrators, specializing in compliance and adherence to company brand standards.
* You will approve marketing content before it is made publicly available.
Overview. Users
Each Business Unit has multiple Marketing Professionals, responsible for creating Customer Journeys and using Customer Insights for reporting. After content is approved, they are responsible for going live.
Marketing Strategists create and edit lead scoring models, marketing segments and Surveys.
Marketing Designers will focus on creating Marketing Pages and Emails as well as adding photos and tags to ProseWare, Inc.'s marketing library.
* Each Business Unit has a Marketing Administrator responsible for approval of content, subscription adherence and investigation of blocked emails and stopped Contacts.
These Users are in a Team called "BU Admin" and have Parent-level data access.
Marketing Administration includes several areas of responsibility. All of the staff in this Business Unit perform the following tasks:
* Audit subscriptions to ensure each business unit stays within the limits set by ProseWare, Inc. and the subscription itself.
* Audit all marketing messaging to ensure adherence to ProseWare, Inc.'s brand standards.
* Monitor marketing pages to ensure content is kept current.
* Investigate any blocked emails and fix any issues found, if possible.
* Continue to adjust settings as necessary within the system.
Marketing Oversight is responsible for ensuring compliance with privacy practices and laws, including GDPR Privacy administration. They are also involved in the content approval process. Some Users will have additional privileges such as:
* LinkedIn integration administration
* Litmus Inbox Preview
* GDPR Privacy administration
Overview. Compliance
As ProseWare, Inc. Marketing Designers create a digital marketing library.
Marketing Administration is responsible for ensuring each marketing page is used appropriately and contains the required field values. Analyzing page performance will be a key element.
All marketing content must include the company logo, utilize the company colors (Burgundy and Cream), have properly formatted sentence structure, and follow generally accepted grammar rules.
Content includes:
* Landing Pages
* Subscription Centers
* Forward to a Friend
* Voice of the Customer
* Event management
* Embedded Forms
All Marketing Pages with more than 2,500 views monthly must be reviewed quarterly to ensure content is updated and meets brand standards.
Existing environment. Dynamics 365 Marketing
ProseWare, Inc.'s system has been in use for just one year.
* Marketing Contacts were recently purged to remove all those whose lead score was less than 50.
* All marketing content in ProseWare, Inc.'s extensive library was recently audited to ensure compliance with all of ProseWare, Inc.'s guidelines.
* This system does not include any custom development.
* Optimization has been performed to maximize functionality for the type of marketing information ProseWare, Inc. wishes to send out, and the results they wish to analyze.
* All of this work has been completed using client-side configuration tools.
Existing environment. Approval processes
Approval processes are in place to ensure adherence to brand standards and compliance with all relevant laws.
* Each Business Unit's Marketing Administrator approves all marketing content except Customer Journeys.
* Marketing Oversight gives approval for Customer Journeys.
* Approval processes are enabled for Marketing Emails, Marketing Pages, Events and Surveys.
Existing environment. Licensing and subscriptions
ProseWare, Inc. has a total of 10 Dynamics 365 for Marketing licenses for each of the three geographic Business Units, one of which is the Administrator license. All other business units have 5 licenses each.
Each Business Unit has a subscription that includes a quota of 25,000 contacts; 2,500,000 Marketing email messages. Monthly reporting ensures each business unit stays within this limit.
Each Marketing Administrator has a Litmus Inbox Preview account with 1,000 views per year.
Existing environment. Add-ins
ProseWare, Inc. staff will utilize LinkedIn extensively for their marketing efforts.
Marketing Administration will configure the LinkedIn integration and assure all relevant marketing messages meet the requirements necessary to market to LinkedIn Leads.
* Click-throughs on LinkedIn messages will generate an addition of 100 lead score points.
GDPR Privacy must be enacted on Customer Journeys for all recipients so as to comply with international laws, as ProseWare, Inc. has many contacts in Europe.
* Each Contact in your database must be given clear directions as to how they can modify / disable the permissions they have given ProseWare, Inc. regarding contacting them.
* This must be perpetually available.
ProseWare, Inc. wishes to use AI (artificial intelligence) to maximize the effectiveness of all marketing efforts.
Your system has already been enabled to use the Smart Scheduler functionality.
International compliance and access
The use of Power BI will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
All public content must comply with applicable national and international laws.
* For the GDPR privacy requirements for European recipients, ProseWare, Inc. provides perpetual access to navigation sites that enable them to manage the permissions that govern ProseWare, Inc.'s permission to contact them.
* Marketing Oversight is responsible for ensuring these sites are being visited as frequently as expected.
Requirements. Creating marketing content
Activity templates will be used to provide follow-up with marketing Contacts as appropriate.
When testing with A/B emails, one test email must include a picture/graphic change, and the other test email will include a Subject change.
As digital content templates are developed, Marketing Administration will be responsible for ensuring each one complies with ProseWare, Inc.'s brand standards.
ProseWare, Inc. specifically wishes to avoid known issues with specific email clients.
Several social media accounts have been configured and authenticated.
* All postings are to be made Public, the widest visibility.
* Existing and prospective leads who click these messages will generate 100 lead scoring points.
All marketing materials that are made publicly available through ProseWare, Inc. must meet privacy requirements.
Requirements. Sending marketing content
* A custom entity called "Differentiator" is used as a reference for every contact. All segments need to include sorting by this entity.
* Marketing Emails should be sent from an individual so as to avoid spam filters that block generic email addresses.
* ProseWare, Inc. requires controls on all Customer Journeys that will send emails at times when recipients are most likely to open them.
* Marketing emails will be sent out as A/B to 10% of the recipients each, then wait 36 hours to send the remainder.
* Customer Journeys must include the ability to capture contact info for anyone who isn't already in the database.
* Any Contact who fails to open 5 consecutive email messages should be marked as "Do not email."
* Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Requirements. Lead scoring
Lead scoring will be based on the following:
* Interaction with website content
* Previous Event registration (1 point per event registration)
* Demographic details
* Leads with a score of 200 or more should be flagged as sales ready.
Requirements. Events
Unless instructed otherwise, all events will use these default settings:
Marketing: A website will be created. All LinkedIn messages will be scheduled to post during the business day.
Registration: Require an email. Create waitlist once max capacity is reached. Past attendees get $20 off registration price. Any Lead who registers gets 150 points per event added to their lead score.
Registration Confirmation Email: Include info about the selected Track and all its classes. Include webinar link.
Format: Include webinar option, even for in-person sessions.
Tracks: Include at least 2, and have registrants select one.
Sessions: Length is 1.5 hours.
Website: Post all public information, including tracks, classes, speakers, schedule, webinar links.
Speakers: Will be paid and receive free lodging and meals. Allowed to bring 1 additional person at no charge.
Hotel: When one is required, reserve a block of rooms. Attendees must register through the event to get a special rate.
Sponsors: Get mentions on the website, at the Keynote speech, and at the beginning of each day.
Event Follow-Up Survey: Send via email one week after the event.
Analysis and reporting
Analysis and reporting is necessary for the following elements:
* lead scoring models - to ensure optimal usage/results.
* email insights - for unique opens and click-thru information.
* website insights - to determine the most popular web pages.
* marketing form interactions - to see which forms were submitted most frequently.
* incomplete journeys - to identify messages that can be improved.
All emails marked as blocked need to be analyzed and grouped as to the reason for the block.
Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped.
Contacts are sometimes stopped in the middle of a Customer Journey because ProseWare, Inc. reached the email send quota for that month. These blocked Contacts should be added to a new segment and retried the first of the following month.
The Privacy Policy must be reviewed quarterly to ensure accuracy and compliance with applicable laws.
For A/B email testing, there will always be two test emails created to maximize analysis.
Planned changes
As new Users are hired, Marketing Oversight is responsible for giving them accurate privileges and security related to their roles.
Each User must be given the freedom to accomplish their tasks, and yet not given permission to use tools outside their area of responsibility.
ProseWare, Inc. is considering adding a new Business Unit for the South American continent.
Marketing Oversight is responsible for researching all applicable laws and modifying ProseWare, Inc.'s brand standards appropriately.
Marketing Professionals wish to create custom analytics with Power BI. This requires:
* Azure Blob Storage set up.
* Giving some of your users adequate permissions to use the information stored there.

NEW QUESTION # 43
You are a functional consultant at Contoso, Ltd. Your company has a current Dynamics 365 Marketing
instance and would like to migrate to a new instance. In order to save time, management has decided to
replicate the current instance configuration and data using the Configuration Migration tool for Dynamics 365.
You have to validate that both instances (source and destination) are on the same version, and then perform the
transfer.
Which four steps must you take, in sequence, to achieve your goal? To answer, move the appropriate actions
from the list of steps to the answer area and arrange them in the correct order.