[Nov-2024] 410-101 Questions - Truly Beneficial For Your Facebook Exam [Q53-Q78]

[Nov-2024] 410-101 Questions - Truly Beneficial For Your Facebook Exam

Download Facebook 410-101 Sample Questions

Facebook 410-101 Certification Exam is designed to test the knowledge and skills of individuals who are interested in becoming certified professionals in media buying. Facebook is one of the leading social media platforms in the world, and businesses are increasingly looking to leverage its advertising capabilities to reach their target audience. As a result, there is a growing demand for professionals who are well-versed in Facebook's advertising features and can help businesses create effective ad campaigns.

Facebook 410-101 exam is a certification program designed for individuals who want to become Facebook Certified Media Buying Professionals. 410-101 exam is designed to test the knowledge and skills required to plan, implement, and optimize Facebook ad campaigns. By passing this certification exam, you can demonstrate your expertise in Facebook advertising and become a certified professional in this field.

Facebook 410-101 is a certification exam designed to test the knowledge and expertise of individuals in media buying on the Facebook platform. Facebook Certified media buying professional certification is offered by Facebook itself and is intended to validate the skills of professionals who want to demonstrate their proficiency in Facebook's advertising tools and features.

NEW QUESTION # 53
You propose to your client to run campaigns to the newly-built website to have lower conversion costs since the current customer base is tech-savvy and buys online.
What kind of ads should you run?
Choose only ONE best answer.

A. You should run traffic ads to the customer base but focused on female users.
B. You should run conversion ads targeted at women only.
C. You should run interaction posts to bring awareness to the new customer base.
D. You should run traffic ads targeted at the entire customer database.

Answer: A

Explanation:
Explanation
It's a newly-built website. In other words, you don't have pixel events registered in your account, or the customer has not generated enough data to launch conversion ads.You want to start first bringing traffic to the website so that you can then launch conversion ads.
The first task is to run traffic ads to female customers as they are your largest customer base.

NEW QUESTION # 54
You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

A. Insights only
B. Targeting only
C. Targeting and Insights

Answer: A

NEW QUESTION # 55
You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A. You turn off Ad #1
B. You should increase the budget from ad #5
C. You should use budget optimization for your campaign.
D. You should switch your campaign objective from post interaction to brand awareness.
E. You should switch the budget from ad #4 to ad #2.
F. You should decrease your budget to $3,000
G. You should delete all ad sets and have leave just one.

Answer: A,C,D,G

NEW QUESTION # 56
Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A. Millward Brown Brand Lift
B. Nielsen TAR
C. Nielsen DAR
D. Nielsen Brand Lift
E. Audience Insights

Answer: B

Explanation:
Explanation
Here is a full list of all the different measurement solutions you can currently run through one of Facebook partners.
It's key to understand how each solution fits for different cases.
Audience Outcomes - Facebook Partners
* Nielsen DAR: Measures campaign reach across Facebook, Instagram, and other publishers.
* Nielsen TAR: Measures campaign reach across Instagram, Facebook, and television.
* Viewability Verification Partners: Verifies viewability metrics for Facebook and Instagram through
* best-in-class viewability partners.
Brand Outcomes - Facebook Partners
* Nielsen Brand Lift: A Nielsen product created to measure the impact of Facebook media on brand perceptions.
* Millward Brown Brand Lift: A Millward Brown Digital product that is designed to help marketers quantify the results of their advertising on Facebook and Instagram.
Sales Outcomes - Facebook Partners
* Partner Lift: Facebook's Partner Lift integrations leverage best-in-class vendors to measure lift in sales using partner-based ROI measurement solutions.
* MTA Partner Program: Facebook offers an MTA Partner Program that enables multi-touch attribution (MTA) partners to provide people-based MTA reporting across all publishers, including Facebook.
* Marketing Mix Modeling (MMM) Partners: Enable partners to better measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
* Mobile Measurement Partners (MMPs): Work with one of our Mobile Measurement Partners to see aggregated reporting across multiple ad networks, powered by Facebook attribution data.

NEW QUESTION # 57
A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

A. Take out the "red color" interest
B. Include interest in shoe sizes 32-28
C. Include Mexico in countries being targeted
D. Take out "Canada" from geographic targetting
E. Increase age range to 20-60

Answer: A

NEW QUESTION # 58
Your client wants to launch a mobile application in Colombia and India. They have a budget of $15,000 for the mobile app launch.
Below are the specifications:
- They will initially launch only for Android devices.
- The app does not work with Tablets.
- The app is geared towards younger generation below 25 years.
What targeting options would you select to reach your niche market when creating a core/saved audience?
Select all that apply.
Choose ALL answers that apply.

A. Age with max 25 years
B. Gender Male
C. Mobile Device User - focused on Android
D. Countries India + Colombia
E. App Store Region
F. Interests: Gamers

Answer: A,C,D

Explanation:
Explanation
For this exercise, you need the following aspects in order to segment your core/saved audience:
1. Age: you definitely want to set up age below 25 years old.
2. Mobile Device User: you need to specify Android as the primary operating system for mobile in order to target just Android users and exclude iOS users.
3. Location: you want to target the specific countries. In this case, Colombia and India in order to reach out to people in those two particular places.

You don't want to use App Store Region as an option to segment as they don't allow you to select specific countries. You are better off selecting countries and Mobile Device User to segment.

The gender and interest for this exercise are irrelevant since you don't have more info on what the mobile app is about.

NEW QUESTION # 59
You've launched a campaign with the following characteristics:
You are targeting two different audiences: a core audience and a lookalike based on your customer database The campaign is running two ad sets You are optimizing for CPM The campaign is running two different images with text that covers less than 20% of image size After two weeks you realize that the CPM in Instagram are considerably higher on both ad sets than Facebook; however, only 20% of the budget was spent on Instagram. You want to gauge better Instagram performance and true CPM.
How do you optimize your campaign to achieve this goal?
(Select two that apply)
Choose ALL answers that apply.

A. You should turn off Facebook placement from one ad set.
B. You should switch your optimization from CPM to video views.
C. You turn off Facebook placement from both ad sets.
D. You should create a third ad set with a lookalike audience.
E. You should turn off Instagram placement from both ad sets.
F. You should join audiences into one ad set and run a new campaign with Instagram.
G. You should create two new ad sets with Instagram as the only placement.

Answer: E,G

NEW QUESTION # 60
What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A. Facebook Marketing Partner
B. Power Editor
C. Ads Manager
D. Fan Page

Answer: A,C,D

Explanation:
Explanation
You can run campaigns in all of those tools:
* You can boost posts on the
* You can run ads in Ads Manager
* You are also able to run campaigns through one of Facebook marketing partners.
The Power Editor has been archived by Facebook.

NEW QUESTION # 61
You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A. Traffic and store visit ads.
B. Conversion and product catalog sales / dynamic ads.
C. Conversion and traffic ads.
D. Video Views, lead generation, and traffic ads.
E. Post Engagement and brand awareness ads.
F. Traffic and conversion ads.

Answer: B

Explanation:
Explanation
Keep in mind that the client wants to encourage people to finalize booking on their site. So you are looking at conversion or bottom of the funnel ads.
In this case, you need to launch conversion and dynamic ads in order to get the most results and optimize campaigns based on specific results on the website.
Be careful in these type of questions, look for phrases like "people who've visited the website" and "complete a new transaction." Traffic ads would be valid for new traffic generation; however, this client wants to focus specifically on conversions. You also want to use dynamic ads since your client has multiple locations so that you can optimize ads by location with their audience.

NEW QUESTION # 62
You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

A. You can go into the ad-set and just change the audience.
B. You need to build a new ad-set with the different audience.
C. You need to cancel current ad set and launch a new ad set with the fix.

Answer: C

Explanation:
Explanation
Reach and frequency campaigns have a grace period of 6 hours. After that time, you will have to create a new one and re-launch it as Facebook can't keep your fixed price.

NEW QUESTION # 63
You are running a video campaign for your client. The video has the following characteristics:
* Video has a length of 4 minutes
* The video has subtitles
* The video has influencers utilizing the product after 30 seconds in the video
* The video requires music in the first 10 seconds
What changes would you suggest your client to make?
(Select three that apply)
Choose ALL answers that apply.

A. Take off subtitles
B. Add thumbnail image with less than 20% text
C. Change video so that it does not require sound in the beginning
D. Tag influencers in the video.
E. Reduce video length to 1 minute.

Answer: B,C,D

NEW QUESTION # 64
What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A. Complete Registration
B. Purchase Event
C. Add Payment Info
D. Lead
E. View Content
F. Add to Cart

Answer: B,D,E,F

Explanation:
Explanation
Here is the list of events you should install on the website:
* Purchase Event
* Lead
* View Content
* AddToCart
The website has a three-step checkout-process:
* People adding smartwatch to cart => Facebook pixel event "AddToCart."
* People go to checkout page => Facebook pixel event "Lead."
* People finalize purchase => Facebook pixel event "Purchase."
You also need to "ViewContent" event on the company's blog in order to better track interaction with specific blog content.

NEW QUESTION # 65
Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A. It provides a holistic marketing and measurement at scale
B. It enables you how well your ads works with real people
C. It provides global cross-environment coverage.
D. It allows me to measure only Instagram attribution

Answer: A,B,C

Explanation:
* Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.
* PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re-authenticated users, so they know they're reaching and measuring over time.1
* ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2
* DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.

NEW QUESTION # 66
What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A. With direct marketing, Facebook tries to maximize mobile app installs.
B. With direct marketing, Facebook tries to minimize website conversions.
C. With brand marketing, Facebook tries to maximize impressions, reach and frequency.
D. Brand marketing is for top of the funnel marketing.
E. With brand marketing, Facebook tries to maximize conversions.
F. Direct Response is for top of the funnel marketing.

Answer: D

Explanation:
Explanation
Brand marketing is geared towards top of the funnel marketing. In other words, cold audiences or new markets that have not interacted with a brand or product.
Marketers are looking to optimize scalability and reach. They are NOT optimizing for specific conversions; only reach, frequency and budget.
Direct Response marketing is geared towards the bottom of the funnel marketing. In other words, warm audiences or users who have interacted with your website, Fan Page or mobile app.
Marketers are looking to optimize for specific results: online sale, lead acquisition, and so on.

NEW QUESTION # 67
What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

A. Track cross-device conversions.
B. Show to the right people, at the right moment, on the right devices.
C. Build Core Audiences based on website visitors.
D. Unlock additional advertising tools within Facebook.
E. Build audiences based on users who have installed your app.
F. Evaluate your ROAS.

Answer: A,B,D,F

Explanation:
Explanation
You can create a pixel, and connect it to your website, to:
* Make sure your ads are shown to the right people, on the right devices, at the right moment:
Knowing how people use your website can imply what they're likely to do next. This helps Facebook deliver ads to the people most likely to take the action you want them to take.
* Build effective advertising audiences: With Custom Audiences, you can show your ads to people based on how they've already interacted with your website. Using Lookalike Audiences, you can target ads to brand-new people based on their similarity to established visitors and customers.
* Measure cross-device conversions: See how customers move between devices while engaging with your content - and determine what devices they are most likely to convert on.
* Unlock additional Facebook advertising tools: Web conversion campaigns, Custom Audiences from your website, dynamic ad delivery, and metrics such as cost per lead or cost per conversion are only available to advertisers who've installed pixel on their websites.
* Better evaluate your return on ad spend by more precisely attributing online behaviors to your Facebook, Instagram, Messenger, and Audience Network ads.
Pixel can enable powerful, actionable, and cost-saving adjustments to ad delivery - such as only displaying brand awareness campaigns to people who've never visited your website, or offering limited-time discount codes to people who've abandoned online shopping carts.

NEW QUESTION # 68
Your client is running a branding campaign on TV and wants to increase their online presence through Facebook.
You recommend using Facebook TRP buying plan as a good option, but since your client is new to Facebook platform, they want to understand its benefits better to plan, buy, and measure branding campaigns in conjunction with TV advertising?
Select all that apply.
Choose ALL answers that apply.

A. You can optimize and find audiences that are most likely to recall ads when using Facebook brand awareness option.
B. You are going to be able to reduce your customer's budget as users tend to react more to Facebook than TV ads.
C. Your client will be able to compare Facebook campaigns with your TV traditional media campaigns.
D. You can use Nielsen's Digital Ad Rating to measure the effectiveness of the campaign to compare with TV ads.
E. You can do direct response marketing to new audiences.

Answer: A,B,C,D

Explanation:
Explanation
Facebook TRP Buying has the following benefits primarily:
* Incremental Target Audience Reached: Measured across 42 US campaigns, when TV and Facebook were combined, advertisers saw a 19% increase in targeted reach versus TV alone. When Millennials were the target audience, incremental reach increased to 37%.
* Efficiency: Across the same 42 campaigns, Facebook impressions were two times more likely to hit their target audience than TV impressions. This means advertisers spent less to reach their target audiences.
* Effectiveness: A study by Nielsen of seven recent campaigns showed that, compared to people who saw TV alone, people exposed to both TV and Facebook demonstrated a 3.2 percentage point increase in ad memorability, 11.5 percentage point increase in brand linkage, and a 22.7 percentage point increase in like-ability linkage.
* Measure Traditional Campaigns: With Facebook TRP buying, advertisers can measure traditional channels with online channels equally through third-party providers.
Facebook currently partnered with Nielsen Digital Ad Ratings in order to verify on-target impressions. Keep in mind that all TV marketing efforts that run in conjunction with Facebook TRP buying ads should be geared towards branding campaigns, not direct response campaigns.

NEW QUESTION # 69
An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

A. You delete Facebook placement
B. You include Audience Network as an additional placement
C. You change the objective to engagement
D. You delete Instagram from your placement
E. There is nothing you can do to improve CPM costs
F. You add another audience

Answer: B

NEW QUESTION # 70
You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

A. You should just block both mature and dating content categories from your in-stream video placement.
B. You should add more content categories such as gambling into the content categories blocked.
C. You can't block mature content from any Facebook placement platform.
D. You need to change the in-stream video to Audience Network or Instant Articles.
E. You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.

Answer: D

Explanation:
Explanation
The categories you can block on Facebook are:
* Debatable social issues: Topics related to debated social issues, such as religion, politics, immigration and more. Does not apply to Audience Network mobile apps.
* Mature: Topics including violence, firearms, sexual content, profane language, and more. Does not apply to Audience Network mobile apps.
* Tragedy and conflict: Topics that contain emotional or physical suffering, such as crime, illness,
* bullying and more. Does not apply to Audience Network mobile apps.
* Dating: Websites and apps that have been categorized as dating. Ads may still appear alongside content about relationships and dating.
* Gambling: Websites and apps that have been categorized as gambling, where winners receive money or prizes. Ads may still appear on websites or apps where people play games just for fun.
You can exclude the following content categories for each placement:
In-Stream Video
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Audience Network
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues
Instant Articles
* Dating
* Gambling
* Mature
* Tragedy and Conflict
* Debatable Social Issues

NEW QUESTION # 71
You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens." What do you tell your community manager?
Choose only ONE best answer.

A. To appeal the ad and try to run it again.
B. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.
C. You should change the image of the ad and re-launch it.

Answer: B

Explanation:
Explanation
Personal Characteristics
Ads can't assert or imply - directly or indirectly - that you know a person's personal characteristics. This includes a person's name, race, ethnic origin, sexual orientation, physical or mental disability or medical condition, financial status, and more. You also can't call attention to perceived imperfections.
"Books for 14-18 Teens" are not acceptable because it implies you know the user's age.
Other things to keep in mind with language:
Vulgar language
Don't use obscene, profane, or insulting language. Ad text should never be rude, offensive, or bullying.
Deceptive claims
Your Facebook and Instagram ads cannot contain false, fraudulent, or misleading claims or content. Any claims that you do make have to be adequately substantiated.

NEW QUESTION # 72
What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

A. Have a TIN
B. Link to valid bank account
C. Agree with Facebook's merchant terms
D. Sell physical items
E. Have an ad account

Answer: A,B,C,D

Explanation:
Explanation
If you have a Facebook business Page, you can add a shop. You can use this section on your Page to list products you're selling and connect with more customers on Facebook.
While any business can have a shop, this feature is best for merchants, retail and eCommerce advertisers. We recommend it for businesses selling apparel, beauty, accessories (including bags and luggage), home furnishings, and baby or kids products. But other types of businesses can still use a shop to reach more people on Facebook.
Requirements to have a shop
Your Facebook shop must:
* Sell physical items
* Agree with our Merchant Terms
* Link to a valid bank account
* Have a Tax Identification Number (TIN)

NEW QUESTION # 73
You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A. You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
B. You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
C. You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
D. You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.
E. You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.

Answer: A

Explanation:
Explanation
Every time you use databases, you need to make sure you segment your database first, depending on the requirements. In this case, you need to find the customers with the best lifetime value.
You DON'T want to upload all of the databases, as you won't be able to segment on Facebook.
Once you've segmented the database, you should proceed to upload the database to build a custom audience.
This should allow you to use this audience as a seed audience. Because you've already segmented the database; you know that these are the users with the highest LTV.
You then use this to build a similar audience optimized for similarity, as you are trying to reach potential new customers that have the most similarity with your client's customer base.

NEW QUESTION # 74
What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
B. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
C. Block certain categories in your Ads Manager.
D. Change your core audience's interests to exclude certain content categories.

Answer: A,B,C

Explanation:
Explanation
acebook offers 3 brand safety tools for blocking your ads from running alongside certain types of content within Instant Articles, Audience Network and In-Stream Video placements:
* Placement opt-out
You can opt-out from showing your ads in Instant Articles, In-Stream Video or Audience Network placements by removing any of these placements in the Edit Placements section of the ad create flow. Learn how to opt out of placements.
* Category blocking
You can prevent your ads from running next to certain categories of content by choosing the Exclude Categories option under the Edit Placements section in Ads Manager. Learn more about excluding content categories.
* Block lists
Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.
Learn how to Create Block Lists.

NEW QUESTION # 75
You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A. You should add your domain URL as a list of verified domains.
B. You can add a .csv file with a list of all the websites you want to block.
C. You can upload an HTML file to verify your domain.
D. You can't block lists of websites for your campaigns.
E. You can use DNS TXT record set up to verify your domain.

Answer: B,C,E

Explanation:
Explanation
In the Brand Safety section of your business settings, you can manage:
* Domain Verification: Domain verification supports the protection and integrity of your content to ensure it isn't being misrepresented. By verifying your domains, you claim and maintain control of editing privileges to your content and links. Verifying your domains is free to do and for your content security. Businesses can verify their online domains so they can edit links to their domain. Domain verification has 2 verification methods: HTML file upload and DNS TXT record.
* Block Lists: Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.

NEW QUESTION # 76
You want to share the different campaign options you've built in the Campaign Planner with your customer.
What are some of the different ways you can share them?
Select all that apply.
Choose ALL answers that apply.

A. You can send them the CSV file of your campaigns through email.
B. You can't share campaigns in the Campaign Planner.
C. You can send a link directly from the Campaign Planner for them to see.
D. Send an email that includes the details of the campaigns and links to it.

Answer: A,C,D

Explanation:
Explanation
There are three different ways you can primarily share your campaigns with the Campaign Planner:
* Send an email that includes the major details of the Plan and links to it.
* Send a shareable link to the Plan.
* Export a CSV of the Versions of your Plan.

NEW QUESTION # 77
Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.

A. You should first do a custom audience with the database, and then, a similar audience optimized for reach.
B. You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
C. You should first, do a custom audience with the database, and a similar audience optimized for similarity.
Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
D. You should first do a custom audience with the database, and then, a similar audience optimized for similarity.

Answer: C

Explanation:
Explanation
The first audience you need to build is the custom audience with the customer database. This audience will allow you to reach out to existing customers and run campaigns to the website.
The second audience you need to build is a similar audience with the customer database. Since you have a
20,000 baseline, you should be able to build a really good similar audience optimized for similarity.
Keep in mind that you are looking for quality over quantity in this particular case. You should select a 1% audience size.
* Choose an audience size close to 1 to optimize for similarity. Your Lookalike Audience will likely be small, with a high resemblance to your seed.
* Choose an audience size close to 10 to optimize for reach. Your Lookalike Audience will be larger,
* but less similar to your seed.

There is a third, very important, step that still needs to be done. You need to use the similar audience you've just built and then re-segment that for the 10-mile radius.
This new saved/core audience based on a similar audience should be your best option for reaching out to new potential customers.