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Salesforce Loyalty Management Accredited Professional Sample Questions:

1. A new segment in Customer Data Platform (CDP) will be used for sending notification emails to members with the following requirements: - The mail is sent on the first day of the month to the members that will have their membership expire at the end of the same month, starting from the 1st of April to 30th of June
- member's expiry-date are standardized to the last day of the month.
Which two configuration options below should be used for the new segment to fulfill this segmentation requirement?

A) In the Segmentation Rule, Use "LoyaltyProgramMember" as the Direct object, > Operator: "This Month" for the "Membership Expiry Date" attribute.
B) In "Segment Property," set "Publish Schedule" to "24 hours" and the appropriate "Start Date" and "End Date
C) In the Segmentation Rule, Use "LoyaltyProgramMember" as the Direct object, > Operator: "Next Number of days" = 30 for the "Membership Expiry Date" attribute.
D) In "Segment Property", set "Publish Schedule" to "Don't Refresh".

2. Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?

A) Design Datasets with Dataflows and the Dataset Builder
B) Install and configure Salesforce Marketing Cloud Contacts Connection
C) Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
D) Install and configure Marketing Cloud Connect to integrate with Loyalty Management

3. What two fields are attributed to a Loyalty Program entity in the Salesforce Customer Data Platform?

A) Reporting Enabled (Boolean)
B) Current Member Count
C) Created Date
D) Last Modified Date

4. A sports clothing and accessories retailer is setting up a new Loyalty program. The company wants an effective way to create urgency in its Loyalty program members to return to purchase and redeem their points within a specified period. The entire points balance expires if a member's last activity, including any purchase or points redemption, reaches 18 months.
What steps should a Loyalty Consultant follow to meet the retailer's requirement when implementing the new Loyalty program?

A) Set up a Qualifying Points currency and apply the expiration model 'Fixed Model'
B) Set up a Non-Qualifying Points currency, apply the expiration model 'Activity Model'
C) Set up a Qualifying Points currency and apply the expiration model 'Activity Model'
D) Set up a Non-Qualifying Points currency and apply the expiration model 'Fixed Model'

5. A company has recently rolled out a Loyalty Program with three tiers. The company decided to offer personalized benefits based on customer behavior.
How will the personalized benefits be display for each Loyalty Program member?

A) On the Member Benefit Related List, linked to Loyalty Program Member
B) On the Transaction Journal Related List, Linked to Loyalty Program Member
C) On the Voucher Related List, linked to Loyalty Program member
D) On the Loyalty Member Tier Benefit Related List, linked to Loyalty Program Member

Solutions: