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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. A customer has the necessary licenses and dependent packages installed and would like to install the Advertising Sales Management (ASM) package.
Which step needs to be taken in order to do this?

A) Request a trial org of the ASM package in the Salesforce Industries Media and Entertainment Process Library. Use the trial org requested as the source org for the target sandbox.
B) Find the installed package of Salesforce Industries Communications, Media, and Energy managed package in the setup of the sandbox instance and enable ASM.
C) Go to the Vlocity CMT administration tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox.
D) Install by using a release package installation link from Salesforce Industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox.

2. A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.
What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

A) Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.
B) Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.
C) Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.
D) Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.

3. A broadcaster, who has implemented Media Cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions.
In which two ways can a Consultant obtain both planned and actual revenue amounts?
Choose 2 answers

A) Planned revenue from Media Cloud and actuals from Ad Server
B) Planned revenue and actuals from Media Cloud
C) Planned revenue from Ad Server and actuals from Media Cloud
D) Planned revenue and actuals from Ad Server

4. Media Campaign is a record type of which object?

A) Quote
B) Campaign
C) Account
D) Opportunity

5. A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

A) Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.
B) Configure a product using Product Designer and associate the product to an Ad Space Specification.
C) Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.
D) Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.

Solutions: