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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

A) Configure Auto-Suppression list for the Commercial classification.
B) Add subscribers to the Account opt-out list.
C) Add an Auto-Suppression list to the defaultsender profile.

2. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Email Recommendations
B) Einstein Messaging Insights
C) Einstein Copy Insights

3. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Send Throttling
B) Sender Authentication Package
C) Einstein Engagement Frequency

4. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) SQL Query
B) Filtered data extension
C) Data Filter

5. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Use the complaint exclusion list on future sends.
B) Delete the subscriber from All Subscribers
C) Add the subscriber to the auto-suppression list.

Solutions: