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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What are the different type of forms you can currently purchase ads on Facebook?
Choose only ONE best answer.

A) Facebook Marketing Partners and Insertion Orders.
B) Ad Auction, Insertion Orders, and Facebook Marketing Partners.
C) Power Editor, Ad Auction, and Marketing Partners.
D) Facebook Auction and Facebook Marketing Partners.
E) Facebook Marketing Partners and Ad Auction.

2. You would like to optimize a 10 second long video creative for a new product. They video has the brand mentioned early on the video and your client wants you to optimize for CPVC.
Which objective should you select in your campaign?
Choose only ONE best answer.

A) Brand Awareness Objective
B) Video Completion Objective
C) Video Views Objective
D) Video Engagement
E) Reach objective

3. You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.

A) $102.50
B) -$265
C) $265
D) $410

4. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager should add the new employee to their personal Facebook profile.
B) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
C) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
D) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.

5. You are running an acquisition campaign for your client. Which of the following audiences apply for this campaign?
Select three that apply.
Choose ALL answers that apply.

A) CRM customer database audience
B) Website Traffic through Facebook pixel audience
C) Post Engagement Audiences
D) Core Audiences

Solutions: